An intro to search engine

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Hope you are surprised by our previous blog on SEO job options. Want to know more about SEO? Do subscribe to our blog and learn more about SEO. For a beginner, the understanding of search engine is very important. Everybody knows what a search engine is. The jargon might be confusing but when I say Google or Yahoo then it is clear for everyone. In simple terms, it is designed to search for the information on the World Wide Web. In a technical way, they are large powerful databases that rely on search agents called crawlers or spiders or robots. When you key in a query into a search engine (key words) the engine provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. But have you ever thought how it actually works? As a start up, I would suggest you to understand 3 basic concepts related to SEO, i.e., spider, crawling and indexing. Spider visits the webpages and scans and fo......

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Is SEO a great career

Tags: SEO Company in Kochi,Kerala,SEO Training,Increase website traffic

 Is SEO a great career? Thank you for your feedback and comments. We are happy to know that our blog is interesting you so much. Most of our readers would like to know about the career options available in SEO. As an emerging SEO company in Kerala, it is our duty to share this sort of information with you. SEO is one of the rapidly growing industries which offer ample job opportunities. Ever since then in 1997, the value of the SEO industry has gained maximum attention from its viewers and has since then never looked back to the struggle it had in its initial days. According to the current value, the SEO industry in 2011 is forecasted to have a 24% overall growth worth $18.6 billion. With this growth and the expanding SEO market, the SEO industry is the next big thing in the web world. Industry is looming large so as the jobs. There are plenty of job options available in the industry. The list will be too long and you will be wondering how one could miss this many job positi......

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Building Deep Links Into E-Commerce Product Pages

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  There are tons of ways to build links into the home page or blog/article pages of an e-commerce website. But most e-commerce SEOs suffer from the same problem: It's not so easy getting links into categories or product detail pages (PDPs). The e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Of course, you've already done all of the interlinking from your most linked-to pages into your product and category pages right? So now it's time to take the next step and get external links directly into products and categories. The first thing I want to mention strategy-wise is that you don't always need to go after the keyword anchor text for which you want to rank. While that text should play a significant role in your link profile, I often purposefully build a few "click here", "domain.com" and other types of non-keyword targeted deep links. We get those types ......

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Link Building is Always Changing!

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 Do you sometimes feel like you spend endless amounts of time trying to build links to your website only to get nowhere? You are not alone which is why it is important to really diversify your online marketing approach when trying to build a business online Here are some ways in which SEO link building is always changing: Search Engine Algorithm Changes Search engines are always evolving and if you think that we hear about every little algorithm tweak, think again. Sure, some of the larger algorithm changes make it into the community and get discussed a great deal but some hover under the radar and never make it public. These algorithm changes oftentimes change the way web pages appear in results. Heavy Online Competition Competition is growing stronger every month. More and more people are turning up the gauge on their online marketing while more small business licenses have been created over the last few years than ever before, leading to more websites making their way into......

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